Why You Want to Create a High-Performance Culture for Your Business

A strong company culture directly results in increased employee engagement. It references how staff members regard the corporate culture and their position within the company. Strong company cultures help workers recognize what is expected of them and the goals they are looking to achieve. Engaged employees are more likely to report higher job satisfaction, motivation, and commitment to your company.

Engaged employees are:

• Linked to your corporation’s mission
• Inspired to surpass their targets
• Proactively improving their skills and initiating new projects
• Optimistic in their work style
• Imaginative problem solvers
• Committed to developing their careers at your company

Engaged personnel are a major benefit to your organization in several ways including; Improved productivity, better client relations, and lower turnover are just a few of the benefits of having an engaged workforce.

Did You Know?

• Extremely engaged personnel are 21% more productive
• 73% of disengaged employees are actively seeking alternative employment
• A 10% increase in initiatives to improve employee engagement can increase your revenues by $2,400 per worker every year

What is Organizational Culture?

Organizational culture controls how and why things get done in your company. It reflects the atmosphere, actions, ethics, office formalities, and the language shared among those working in the same office.


Corporate cultures are not created equal. Your company’s activities and standards can be unnatural and unaccommodating. But don’t worry: Your company can generate a high-performance culture even if you don’t have one now.


A high-performance culture has events and standards that lead your business to attain greater outcomes by setting strong corporate goals, defining workers’ responsibilities, forming a trusting atmosphere, and inspiring employees to continuously grow personally and professionally. High-performance cultures are helpful, optimistic, and practical. They engage personnel every day.


Corporations with high-performance cultures lead their industry and attract the most talented employees. These are companies with a distinct culture that allows them to stay competitive in their respective industries.

How Does Culture Affect Worker Engagement?

High-performance cultures plainly outline activities and rules that are appropriate and beneficial to the staff. Personnel understands the ethos of the company and what is expected of them. They feel connected. They feel included. They feel championed. Most importantly, they feel engaged.

Culture and employee engagement are closely tied. To improve employee engagement, start by refining your corporate culture. Here are a few tips to help you get started:

Explicitly Define Your Culture

The first step to developing a strong company culture — one that leads to improved employee engagement — is detailing it. Your culture is an important part of the fabric of your company, so it must be clearly defined.

To start, collaborate with your management team to define:

1. Your company mission
2. Your business vision
3. Your company ethics
4. Expectations about employee performance & behavior

Record your well-defined culture. 

This can be in a seminar, an employee manual, your intranet system — or all the above. Once you’ve documented your expectations of the company culture, make sure to distribute it to your employees. Keep in mind that this is not a one and done endeavor. You will need to implement a follow-up schedule to continually reinforce the corporate culture. This can take place at company-wide assemblies, group meetings, a 1:1 session between a manager and an employee, or any combination of the above.

Survey Your Team

1. Review your organization’s culture frequently. This provides you with the opportunity to:
2. Identify what’s working in your corporate culture
3. Understand what is lacking in the company culture that can be improved
4. Make personnel feel that their input is valuable
5. Reveal concepts from teams that may help increase employee engagement

Include Your Employees

Share your action plans inspired by their contributions. Create focus groups to discuss your action items. Hold brainstorming meetings to gather thoughts from your staff. No matter how you choose to include employees in the creation of a high-functioning corporate culture, your staff will feel more attuned to the company if they feel they are helping build a better work environment.


By providing opportunities for training, the latest in technical developments, executive support, and an open mind about what makes a comfortable office environment, businesses can adapt easily to keep pace with employees’ expectations and improve their bottom line. The crucial point is that improving employee engagement and corporate culture doesn’t happen overnight or by itself. It takes time and effort from all involved parties to make a strong company culture, but once you have solidified your positive employee environment, you will begin to reap the benefits of having an engaged workforce.